Synia PIM

Take control of your product information

One place. All your products.

Everything there is to know — live and connected.

Synia PIM brings product information together, structures it and helps your team improve and enrich it — ready for every channel.

English Synia PIM product detail for Tindur Shearling W Jacket, including Completeness, ERP readiness and Procurement quality indicators.
Synia PIM · Product information, Quality & Completeness

THE CHALLENGE

Your product information doesn’t stand still.

Neither should the system that manages it.

Products change. Markets change. New channels, languages, regulations and information requirements keep appearing.

But product information is often scattered across ERP systems, spreadsheets, supplier files and older product databases — or locked into structures that are difficult to change.

This creates more than manual work. It makes it harder to keep product information complete, adapt to new requirements and put that information to work across channels, search, automation and AI.

Built around your products

Your products decide the structure — not the other way around.

From clothing and food to machinery, spare parts and technical equipment, different products need different information.

Synia PIM makes it quick to define the structure each product type needs — attributes, variants, languages, specifications, tables and other structured information.

Clothing · Tindur / 66°North
Clothing product: Tindur Shearling W Jacket in Synia PIM.
Food & pet products · Acana
Food product: Acana Yorkshire Pork, with detailed Icelandic product information in Synia PIM.
Industrial equipment · Dynblast / Dynjandi
Industrial equipment: Dynblast high-pressure pump with classification and structured product data in Synia PIM.
English Synia PIM nutrition table with structured nutrition values and units of measure.
Structured nutrition data · English view

Flexible enough to adapt quickly.
Structured enough to keep your product data consistent.

Synia Quality composition: expanded Webshop ready 73% requirements, Required and Recommended indicators and missing English translations, with a foreground overview showing Product data 42%, Webshop ready 73% and Procurement 100%.

Quality & Completeness

Know what's ready — and what needs attention.

Define what good product information looks like for different product types, channels and processes. Synia continuously measures each product against the requirements that apply — from missing attributes and translations to channel readiness.

Turn those measurements into focused work. Combine Quality with product data, stock status, launch dates or expected deliveries to identify the products that actually need attention now.

Knowing what is missing is only useful if teams can act on it.

Find · Improve · Measure

01

Find

Find the products that need attention now — based on Quality, Product Type, availability, launch dates or other product data.

02

Improve

Fix individual products, update many at once, or let AI agents assist with repetitive work.

03

Measure

Track progress as products become complete and ready for the channels and processes that matter.

Real Synia Product Grid showing configurable columns, Product Type filtering, product statuses, attributes, missing values and search controls.
Product Grid · Find and work with product information across many products

You decide what good product data looks like.
Synia helps you get there.

AI that works with your product data

Let AI handle more of the repetitive work.

You don't need an AI strategy before you start.
You need product data AI can work with.

Use AI to help translate, enrich and improve product information, identify gaps and suggest updates.

AI agents can assist with larger product-data tasks — helping teams work across many products instead of updating everything manually.

Your team stays in control: AI assists and proposes; people review and decide.

PRODUCT DISCOVERY

Find products by what you know — not just what they're called.

Product teams don't always know the exact product name, SKU or category.

Synia uses the information behind each product to help teams find what they're looking for — using product names, attributes, descriptions and natural language.

Search across your product information — not just your product names.

The same structured product data can also power smarter product discovery in e-commerce and other customer-facing channels.

Real Synia PIM product search and overview with Petmark products.
Product search and overview · Petmark

Connected by design

Product information doesn't stop at the PIM.

Synia PIM is built to work with the systems around your product information — ERP, e-commerce, supplier data and other business applications.

Powered by Synia Platform, integrations, APIs and data flows are part of the foundation rather than an afterthought.

PIM structures and manages the product information. Synia Platform helps put it to work.

Explore Synia Platform →

Synia PIM

See what Synia PIM could do with your products.

Every product catalogue is different. Let's look at your products, your information and the systems around them.